Vitsche e.V. is an ukranian NGO operating from Berlin.

Together with andpartet studio they were looking for support in copy and concept for their OOH awareness campaign about natures suffering due to the russian war in Ukraine.

It is hard to make people read and actually rethink unpleasant news. So we thought of a lighter TOV and visuals, that also work without showing shocking war footage. We reached over 13mio people with this campaign that was done with a very limited budget.

Creative Direction:

Kateryna Damerza (Vitsche e.V.)

Steffen Seiler (andpartet)

Myself